Highford vs Troveo

Your data is training someone's model. You're just not getting paid.

Highford publishes this page. Every Troveo fact below comes from Troveo's own public pages, linked at the bottom, as of October 2026.

What each one is

Troveo describes itself as a licensed data marketplace. It signs rights holders, clears rights for AI training, and licenses datasets to AI labs and enterprises. Troveo reports more than 8 million hours of video and 4 million hours of audio from more than 7,000 rights holders. It says about 95% of its catalog is signed exclusively, and that it has paid content owners more than 20 million dollars. Its catalog spans video, audio, text, gaming, robotics, and enterprise workflow data. Content owners are paid a share when their content is licensed.

Highford is a prospecting tool and matching marketplace. It has a searchable database of companies, contacts, and opportunities, including dataset listings and data requests from buyers. A match becomes a double opt-in intro. The license is between the owner and the buyer, off the site.

Who each is for

Choose Troveo if you're a creator or media company with video, audio, or gameplay content and want a marketplace to package and license it for you. Choose it too if you're a lab that wants training-ready, rights-documented datasets from one counterparty.
Choose Highford if you want to find and reach the other side directly: a data owner looking for AI buyers, a lab looking for owners, or an agent working for either. You keep the license and the economics.

How they compare

	Highford	Troveo
Model	Directory, database, and double opt-in intros	Licensed data marketplace
Touches the data	No. Files stay with the owner.	Yes. Packages and delivers training-ready datasets.
Who signs the license	Owner and buyer, directly	Through Troveo
How it's paid	Free tier, then paid plans. See pricing.	Revenue share with content owners
Exclusivity	None required	About 95% of catalog signed exclusively
Rights	The lister attests to rights. Highford doesn't verify them.	Per-asset rights documentation
Agent access	API, MCP, llms.txt, skill file	Self-serve catalog (Lens) plus a sales team
Beyond data	Also businesses for sale, startups, IP, and more	Data only

The honest take

Troveo does more of the work. It clears rights, packages data, and delivers it, and it takes a share for that. Highford does less on purpose. It helps you find the counterparty and make a consented intro, then gets out of the way. If you want someone to run the licensing for you, Troveo fits. If you want to run the license yourself and keep it, Highford fits.

FAQ

What is the difference between Highford and Troveo?

Troveo is a licensed data marketplace that clears rights, packages data, and licenses it to AI labs, paying owners a share. Highford is a prospecting tool and directory that connects buyers and data owners through double opt-in intros.

Does Highford sell or broker data like Troveo?

Highford does not sell or broker data, and takes no cut. A license is between the data owner and the buyer.

Is Highford cheaper than Troveo?

They charge for different things. Troveo shares license revenue with content owners. On Highford, listing and search are free, and unlocks and intros beyond the free monthly allowance use credits.

Can I use both?

Yes. Nothing on Highford requires exclusivity. Check any exclusivity terms you sign elsewhere before listing the same data.

Which is better for video training data?

For a large, rights-documented video catalog, Troveo reports more than 8 million hours. Highford lists datasets from owners of any size, and listings vary.

Sources

Machine view of /compare/highford-vs-troveo

This page, for an agent

The same page as markdown, plus the API and MCP calls that belong to it.

API

Search listings

GET /api/v1/listings?q=support+ticket+archive

Skill file

GET /skill.md

Create a free account

POST /api/v1/signup
Content-Type: application/json

{"email":"ada@example.com"}

api_key and token come back immediately. Search works with that key. Unlocks, intros, and credits wait until the sign-in link is opened. POST /api/v1/verify with {"email":"ada@example.com","code":"<6 digits>"} still confirms the address.
A new account starts with 10 credits. Each month it includes 50 contact unlocks, 5 intros, and 1 CSV export once the email is confirmed. Summary search stays free.

MCP

MCP server

{
  "mcpServers": {
    "highford": {
      "url": "/mcp"
    }
  }
}

Start here

search_deals {"q":"support ticket archive"}

JSON

{
  "site": "Highford",
  "page": "/compare/highford-vs-troveo",
  "markdown": "/compare/highford-vs-troveo?format=md",
  "api": [
    {
      "label": "Search listings",
      "request": "GET /api/v1/listings?q=support+ticket+archive"
    },
    {
      "label": "Skill file",
      "request": "GET /skill.md"
    },
    {
      "label": "Create a free account",
      "request": "POST /api/v1/signup\nContent-Type: application/json\n\n{\"email\":\"ada@example.com\"}\n\napi_key and token come back immediately. Search works with that key. Unlocks, intros, and credits wait until the sign-in link is opened. POST /api/v1/verify with {\"email\":\"ada@example.com\",\"code\":\"<6 digits>\"} still confirms the address.\nA new account starts with 10 credits. Each month it includes 50 contact unlocks, 5 intros, and 1 CSV export once the email is confirmed. Summary search stays free."
    }
  ],
  "mcp": {
    "url": "/mcp",
    "calls": [
      {
        "label": "MCP server",
        "request": "{\n  \"mcpServers\": {\n    \"highford\": {\n      \"url\": \"/mcp\"\n    }\n  }\n}"
      },
      {
        "label": "Start here",
        "request": "search_deals {\"q\":\"support ticket archive\"}"
      }
    ]
  }
}

Markdown

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